Sanrio
Sanrio Company, Ltd. (株式会社サンリオ, Kabushikigaisha Sanrio) is a Japanese company that designs, licenses and produces products focusing on the kawaii ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and accessories that are sold worldwide, including at specialty brand retail stores in Japan. Sanrio's best-known character is Hello Kitty, a little anthropomorphic girl cat, and one of the most successful marketing brands in the world.